The type of packaging you select for your product has a significant impact on its market appeal over the long-term. Most companies focus significant resources on product design, while packaging design is a secondary thought. This can often mean that customers receive a poor unboxing experience and that the brand achieves limited return on its investment in product marketing. And so, it’s important to place more emphasis on packaging quality. To help guide you as you choose the ideal product packaging for your products, we’re offering six tips in this latest post.
1. Choose Eco-Friendly Materials
Choosing materials that are environmentally-responsible is an important step to selecting quality product packaging. The latest eco-friendly materials can be used to help appeal to consumers across the marketplace and to highlight your brand’s commitment to environmental responsibility. Materials such as corrugated cardboard and other recycled options offer unique value. It’s an approach that can help growing brands resonate with new audiences across the marketplace.
2. Consider the Transportation
The type of transportation you’re using for shipping your products plays an important role in product packaging selection. For example, if you’re shipping products across international borders, you should consider re-handling processes and inspection. Cross-border packaging should be built for optimal durability to ensure the customer receives their ideal product.
3. Learn from Your Audience
What type of packaging does your audience prefer? And how can you match your product to their requirements? These are key considerations when analyzing your packaging options. It’s important to learn more on the type of design that appeals to your target demographic. Are they looking for a package they can carry easily from the store? How important is the packaging style? These are critical considerations in moving forward with your packaging selection.
4. Make Ergonomics a Central Element
Making the packaging ergonomic and easy-to-use will be important in engaging your target demographic. Your customers will remember if the product becomes too difficult to open. They’ll begin to associate the product with their frustrations opening it and that could impact your brand in the long-term. Offering packaging with an easy-to-open design and with clear instructions for the unboxing process can help you connect with your audience and minimize confusion. It can make the difference between becoming a trusted brand and a second choice.
5. Select a Reliable Partner
When choosing a partner for the packaging design and creation process, it’s critical that you select a company with a clear understanding on your goals. The company you work with should be committed to helping you reduce your costs during the design process. They should also be adept at altering designs as new information arises. Make sure the partner you work with when designing product packaging has significant experience in the marketplace, and that they provide you with proofs for approval before moving forward.
6. Learn How New Packaging Can Boost Your Brand
Many are surprised to learn how swift their brand’s recognition across the industry can rise when they update their packaging. While historic companies require a consistent branding approach, growing firms can alter their product packaging to appeal to new audiences. If your firm has stagnated in recent months, you might consider updating your product packaging, particularly if you have an exciting new release on the horizon.
Make sure you follow the guiding principles within this post in your product packaging design. By closely working with trusted local experts, you can streamline the packaging design process while discovering then ideal material for transporting your goods to customers. Call your local experts to begin the design work today.