Are you looking for an ideal method of enhancing your brand awareness and appeal?

One of the most effective ways of doing this is through promotional materials. Nothing pushes a brand promotion agenda to the market more powerfully than packaging your promotional items in tote bags.

Tote bags have a powerful brand appeal. They literally take your brand directly to potential clients. Since they are reusable, they provide an opportunity for extending your brand appeal beyond the original clients. They pose no danger to the environment. As conveyors of your brand, tote bags have to be chosen carefully. You want them to enhance and not confuse your brand. Before creating promotional tote bags to market your brand, there are a number of decisions you have to make.

1. The Message

What message do you want your tote bag to communicate? Besides promoting your brand, you might want to have your tote bag feature a particular message. The message should emphasize and further enhance your brand. For instance, you might want to emphasize that your products are eco-friendly, etc. Such a message endears your company to people who are sensitive to environmental matters.

2. Features

One of the must-have features of your branded tote bag is your logo. Nothing symbolizes your brand the way a well designed and appropriate logo does. The logo reminds people of your company or organization. For instance, the CocaCola logo is unmistakable anywhere in the world. The  logo should therefore be featured prominently on the most visible side of your bag.

Other information on your tote bag might include storage information, contact information, website address, etc. Without such features, a tote bag is just a convenient container. However, when properly branded, it becomes a compelling promotional item for your products and services.

3. Materials to Use

There are generally two types of materials used in making tote bags. These are cotton and polypropylene. Whichever type you choose depends on both your budget and the purpose of the bags. Cotton tote bags are durable but more expensive to produce. Polypropylene tote bags, on the other hand, are made from molten plastic and their durability depends on the grammage of the bags. The higher the grammage, the stronger the bag. They are however less expensive and come in different kite colour options. Both the cotton and polypropylene tote bags are environment friendly.

4. Bag Size

The size of a tote bag depends on its designated use. You will need to make a decision on what size is ideally suited for your gifting and promotional needs. Small tote bags can be used as gift bags at wedding parties and corporate functions. Mid-sized tote bags can be used to carry brochures and catalog magazines at trade shows and conferences. Large tote bags are mostly used as grocery bags.

5. Utility

How you plan to use the tote bag will influence all the above considerations. Do you want a tote bag strong enough to carry groceries or just a small one to present gifts to potential clients? Or perhaps you want one for inserting promotional materials at an exhibition? A decision on how you plan to use your tote bag will greatly influence the kind of product you will ultimately end up with.

6. Budget

The type, size and material used for your tote bags depend on your budget. Whichever type of tote bag you decide to settle on, make sure it’s cost-effective. If you are working with a limited budget, you might want to avoid the cotton tote bags, which are highly eco-friendly. When using polypropylene tote bags, make sure to use the right grammage to make the bags strong enough to carry the gifts inside.

7. Straps

Providing a convenient way to carry the tote bag is key to making impact. You will need to make a decision on whether to use shoulder straps or a cut-out handle in case your tote bag is for carrying small gifts.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *