There are different ways to create a memorable unboxing experience for your brand. Here are a few creative packaging ideas to try out—it all comes down to the little details.
1. Tissue Paper
Tissue paper comes in a wide range of patterns and colours. Adding colourful tissue can be an excellent way of creating a memorable unpackaging experience. Great tissue paper will not only make your product stand out inside the box, but it might lead to customers reusing the tissue paper for other gifts. That’s an effective way of promoting your brand.
Don’t just go for any invisible packaging tape; rather, add a bit of personalization by customizing it. Packaging tape with your brand name, logo or a catchy message will keep the customer engaged. Branded packaging tape is by far a more effective way to make your package stand out than invisible tape.
Or, consider custom tape. Imagine how thrilled your customers will be after placing an order from your online pet store and the first thing they see is packaging tape with the name of their pet written boldly on it.
3. Custom-Made Mailing Bags
You can go the extra mile to put a smile on your customer’s face with mailing bags. Let’s say for instance you’re selling art supplies, you can have your traditional mail bags printed with lined pictures that are to be coloured by the recipient. Not only have you taken your customer a step back into childhood days but also offered them some time to take a break from the stress of work.
Odds are they will keep the bag and, in some cases, give it out to their children or friends. This will definitely spark a conversation and probably send the prospects rushing down to your store, be it online or offline.
One of the main features to consider is the main shipping box. A typical box comes in a tan brown colour. Traditional boxes are durable, cheap and keep the package duly protected. How about giving your shipping box an entirely new look? Customizing your shipping box may be more expensive, but it’s well worth it in the end for the great unboxing experience.
A gift, regardless of its size, can go a long way in creating a memorable unboxing experience. Add a personal touch to your packaging by adding a small gift to every order. This will enhance the customer’s overall experience.
6. Promotional Material
There are many promotional materials to choose from, and a business card is one of them. However, your business card shouldn’t include your company information alone. Instead, you can add a small branded promo piece that gives customers a discount on their next order. This is one of the least expensive ways of creating that unique unboxing experience.
7. Tell a Story
Brand packaging presents an opportunity to tell an interesting and captivating story of your company. Include a postcard with a great story. Remember to use a friendly tone and write in an engaging way that will help the customer remember you long after the order has been received.
8. Custom Note
This may be more time consuming, but it will definitely leave a lasting impression. Furthermore, it will increase customer loyalty. This works best for start-ups and small businesses than large corporations. Incorporating a well-crafted handwritten note in your package tells your customers that the person behind the brand really cares about them.
Unique brand packaging adds great value to your product or services. There are many ways to create a memorable unboxing experience for your brand. Choose the one that will deliver the most value for your customer.